Did you know that less than half of all crowdfunding campaigns fail? That means they do not reach their target money goal. And the small business owner must find a new way to raise funds to grow the business.
I've read over 200 scholarly journals and research consudcted on crowdfunding. Plus, I interviewed 6 small business owners personally s part of my doctoral thesis. I gained plenty of insight on how to design, plan, and implement a crowdfunding camapaign that will help you succeed.
The topics in this course include:
-Choosing the right platform for you (Kickstarter, Indiegogo, other)
-Choosing the right rewards and dollar amounts
-How to create a budget for your campaign
-Writing and creating the project description and biography
-The Marketing Plan
-Building lasting customers after the campaign finishes
Disclaimer: I do not guarantee results as you are designing your own campaign. I do hope that you learn about the ins and outs of crowdfunding, setting appropriate goals, and how to run a campaign to help ensure you reach your goal.
Dr. Melissa Cohen completed her doctoral thesis on How Small Business Owners can use Crowdfunding as a Finance Resource. She interviewed 6 successful businesses, crowdfunding $1200 to over $1M, and gained valuable insight in her research. She has a Doctor of Business Administration from Walden University, MBA from the University of Cincinnati, and a BA in Telecommunications from the University of Kentucky. I am a Professor, Adjunct for the University of Pikeville and Bethel University (Tennessee). You can check out her website at www.smartandsassybusiness.com. You can always email with questions at [email protected]
PreviewCrowdfunding for Small Businesses- Introduction Course (21:46)
PreviewModule 1- Choosing your Project Category (16:37)
StartModule 2- Setting up your Technology-email, website, social media (24:48)
StartModule 3- Choosing your Internet Platform (27:03)
StartModule 4- Creating your Project Description (30:10)
StartModule 5- Do your Research (18:34)
StartModule 6- Create Valuable Rewards (29:12)
StartModule 7- Create your Marketing Plan (31:19)
StartModule 8- Budget and Target Goal (28:20)
StartModule 9 -Complete Pre-work before Launch (20:32)
StartModule 10- During Your Campaign (17:14)
StartModule 11- After your Campaign Ends (15:34)
Frequently Asked Questions
Thanks for enrolling in the Crowdfunding for Small Businesses Course! I certainly hope that you are closer to financing your dream business. If you have any questions, pelase feel free tor each out to me at [email protected] or visit my website at www.smartandsassybusiness.com. I have lot of business education and free training there as well.
I want to help you succeed in your business. Entrepreneurship is a tough job! I want to see you succeed, make your self proud, reach your goals, and be closer to the life you want to live.
If you liked this course, please let me know and please share with other entrepreneurs! I am an entrepreneur myself, making this course to help you succeed.